Exercise: implicit and explicit

I've sourced a number of advertisements below that I believe use either implicit or explicit advertising methods to sell their products.

The ad below for deodorant, is selling the idea of a woman's sexual availability to any man that uses the product. The ad uses a visual metaphor for sex but the connotations are very easy to read. I would say there is an explicit visual message being used to promote the brand. 

In this ad the company is promoting a salad dish. The visual joke is that the consumer, a woman who is concerned about her weight, has become so thin from eating the salad product that the company's ubiquitous paper crown just slips down her head to her ankles. This is an implicit message, promoting the value of the product in achieving weight loss. Although maybe not intended, I can detect a second message here too. We all know sex sells. The crown around the woman's ankles could also be a visual metaphor for getting lucky - because eating the product will make you more likely to be thin and sexually attractive?  

This ad for sexual health is about explicit in advertising terms as they get. There is no subtle message here, the message is clear. Carry a condom because you never know where you will need to use it.

This climate change ad uses an implicit advertising message. The implication being that not acting on climate change and rising sea levels will result in human adaptation to fish-headed men. The viewer has to understand the visual metaphor to be able to understand the message. No-one seriously believes that we will evolve into half fish, half human. The message is projecting a possible scenario in our distant future to remind us to act now before it is too late.

In many ads the consumer is aware that the message being sold is unlikely. The deodorant ad above for example. I'm sure many young men realise that using the product is not going to allow them free access to sex with women covering themselves in cream. What happens is they enjoy the message. They want to see themselves like the man in the ad who is going to get lucky. They align themselves with the ad's message and product. A fantasy is being sold and the viewer consumer knows it but buys into the product all the same. Advertising can be very complex and subtle at times and often plays subliminal tricks on the mind.