In this skincare ad for moisturiser, the idea of preserving youthful skin is being sold to a mainly female audience. The split image uses the notion of scientific rigour to portray before and after images that 'prove' the ads claims. Text is used to point out four areas of visible skin improvement.
From the list of eight hidden needs of psycho seduction, I've found three that are implicit in this advertisement:
immortality
reassurance of worth
emotional security
In this ad for Ducati motorbikes thrills, speed and freedom, are being sold mainly to men. The idea of breaking the law is denoted in the image as the police helicopter is the only machine fast enough to catch the speeding biker. The ad has connotations of rebelliousness.
From the list of eight hidden needs of psycho seduction, I've found three that are implicit in this advertisement:
reassurance of worth
ego gratification
sense of power
This beer ad uses tradition and a shooting party to portray its brand as belonging to an elite club. The image connotes class status and wealth. The couple having a picnic in the foreground appear to be separate from the main party but still part of the traditional activities taking place.
From the list of eight hidden needs of psycho seduction, I've found three that are implicit in this advertisement:
sense of roots
reassurance of worth
ego gratification
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